The Tria Timeline
Tria: Rebranded, Relaunched.
In 2025, our market-leading laser devices returned to the market with the relaunch of our Tria 4X Hair Removal Laser and our Tria SmoothBeauty™ Laser, following Tria joining The Beauty Tech Group. This was supported by our rebrand, seeing a renewed focus on our history, our technology and our customers.
Tria: Part of The Beauty Tech Group
In 2024, Tria was acquired by The Beauty Tech Group, global leaders in the beauty technology industry, bringing together a portfolio of innovative beauty brands: CurrentBody, ZIIP Beauty and Tria. This represents a new era for Tria as we look to bring our market-leading technology to a global audience.
Tria: Best in Beauty
2022 saw Tria win our 8th consecutive ‘Best Hair Removal Device’ award for the Tria 4X Hair Removal Laser at the Instyle Best Beauty Awards. Our Tria SmoothBeauty Laser also won its 5th ‘Best Skincare Tool’, cementing us as 13-time winners.
Tria 4X Hair Removal Laser is launched
The iconic Tria 4X Hair Removal Laser launched in 2013, selling over 5 million units in the years that followed. This device was an advancement on previous technologies, bringing customers the best at-home laser hair removal technology.
Tria SmoothBeauty™ Laser is launched
Our innovative Tria SmoothBeauty™ Laser was launched in 2012, initially in Canada, before later gaining FDA clearance and launching in the USA. This device represented a shift-change in skin rejuvenation technology with clinically proven results.
Tria Hair Removal Laser 3.0 is launched
In 2011, we launched the 3rd generation of our Hair Removal Laser, later superseded by the iconic Tria 4X Hair Removal Laser. In 2011, this device represented the best in laser technology at the time, with quicker treatment times and expert precision.
Tria Hair Removal Laser 2.0 is launched
2009 saw the launch of the 2nd generation of our Hair Removal Laser. This device featured increased settings, providing more customisation and comfort for the user.
Tria: FDA-Cleared
In a pivotal moment for laser hair removal technology, our Tria Hair Removal Laser becomes the first FDA-cleared at-home laser hair removal device. Our Tria Hair Removal Laser also receives Allure magazine’s ‘Beauty Breakthrough’ award and Women's Wear Daily's ‘Breakthrough Product’ award.
Tria: Clinically Proven Results
In 2007, world-renowned laser expert Dr. Ronald G. Wheeland, M.D. validates Tria Laser's efficacy through an independent clinical study. Dr. Wheeland is a former president of the American Academy of Dermatology, the American Society for Dermatologic Surgery, and the American Society for Laser Medicine and Surgery.
Tria: The Frist Laser Launches
Our first Tria Hair Removal Laser was launched in 2004. The first of many industry-leading technologies to be launched by the brand, this represented the start of a product range that would go on to change the industry.
Tria is Born
The inventors of the LightSheer™, the ‘gold standard’ for in-clinic laser hair removal, founded Tria Laser (formerly known as Tria Beauty and before that, SpectraGenics).
Their goal: to take the LightSheer™ (which weighed 120lb and cost $100,000) and empower you to achieve those same clinical-grade results with a handheld laser from the comfort and privacy of your own home.